Meta advertising for luxury brands
Grow on Meta.Without cheapening the brand.
Strategy, creative direction and campaign management for luxury and premium brands. Meta first, with Google Shopping and Performance Max alongside. Built to scale spend at full price.
For brands spending $25K+ a month on Meta.
How it works.
Most brands scale Meta by discounting and widening targeting. It brings traffic, but not the buyer who pays full price. We do the opposite.
Audit.
We study your buyers, margins, creative and store, then map the personas worth testing and where your account is leaking.
Build.
We rebuild around those personas: a locked campaign structure, a creative brief for every test, full-price evergreen campaigns, and fixes to your store's checkout path.
Scale.
Budgets rise in measured steps, creative refreshes every few weeks, and Google Shopping joins once Meta is ready. Growth that holds at full price.
Case study
Clementine
Luxury sleepwear in certified organic mulberry silk, made in Los Angeles and featured in Vogue, Harper’s Bazaar and Architectural Digest. We’ve run Clementine’s Meta advertising since October 2025.
Three straight months above 2.3 ROAS, at more than double the prior year’s spend.
Meta figures compare July to October 2026 with the same months in 2025, from Meta Ads Manager. Store figures come from Shopify, January 1 to October 21, 2026 vs. 2025; holiday compares November and December 2025 with 2024. Google Ads, email, PR and pricing also contributed to store results.
What you get.
A senior operator owning your paid acquisition end to end, with specialists brought in as the work grows. Meta and Google, strategy and the day-to-day, in one place.
- Account audit and a 90-day paid acquisition plan
- Campaign architecture, builds and ongoing optimization
- Buyer persona research and a creative brief for every test
- Ad copy written in your brand's voice
- Creative production through vetted specialists, when you need it
- Store conversion fixes, prioritized from real session data
- Seasonal promotion planning that protects full-price selling
- Budget that moves to whichever channel is earning it
- Google Shopping and Performance Max, run alongside Meta
- Bi-weekly strategy calls and monthly reporting across channels
Every engagement is scoped to your spend, channels and creative volume. Ad spend is paid directly to Meta and Google, never marked up.
Common questions.
If yours isn’t here, the application form has an open field for it. We read every one.
Luxury and premium brands, usually on Shopify, with an average order around $150 or more and at least $25K a month going into Meta. If you’re close to that, apply anyway. We’ll tell you honestly whether it makes sense.
We read data in two-week windows, so the first real signal comes within a month. Scaling spend while holding efficiency usually takes 60 to 90 days, because we raise budgets in measured steps rather than forcing it.
We direct it. Every test starts with a brief built around one buyer. Your team or photographer can shoot to it, or we bring in production specialists from our network. Nothing runs that doesn’t look like your brand.
Mack, directly. Iconic Bloom is founder-led and takes on a small number of brands at a time. Specialists join for creative production or larger builds, and you’ll always know who’s on your account.
You do. We work inside your own Meta and Google Ads accounts with you as the admin. If we ever part ways, the campaigns, data and learning stay with you.
Yes. Google Shopping and Performance Max pair naturally with Meta: Meta creates demand, Google catches the people who go looking for you. Run together, budget can follow whichever channel is earning. Email and SEO we’ll flag but don’t run.
Meet the founder
Hi, I’m Mack.
Before I became a marketer, I was a playwright and theatre director. There I learned what most marketers miss: getting attention is easy, holding it is hard, and moving someone to act takes mastery.
Beautiful photos of beautiful clothes on beautiful people aren’t enough on their own. There has to be a narrative, a connection, a reason to buy now, and a clear path to checkout.
I’ve spent the last ten years in growth marketing. I ran paid search for the Pokémon GO launch, was on Mothership’s founding growth team, and built Giant Propeller’s growth team. Most recently I led growth at American Exchange, running paid media for fashion brands including Aerosoles and White Mountain.
Iconic Bloom is how I work now: hands-on, with a small number of brands I believe in. You work with me directly, with specialists brought in when the work calls for it.
PreviouslyAmerican Exchange · Giant Propeller · Mothership · MediaCom